As an Amazon seller, it can sometimes feel like the odds are stacked against you. There are often competitors on top of competitors selling products very similar to your own.
How can you stand out? Content.
Having the best in-class content will put you miles ahead of your competitors. After reading this article, you’ll be equipped with 5 simple ways to optimize your Amazon content.
Optimize Your Copy
It’s important to remember that customers like to shop around. If the copy on your product listings doesn’t draw them in, they’ll be quick to move on to a more interesting, more informative product listing.
In order to optimize your copy, consider formatting allowances, search engine optimization, and character limits to make sure your product meets all guidelines and is easy to find.
The majority of Amazon categories allow you to use 2,000 characters in your product description and five bullet points to quickly point out features. Always keep the most important information in the beginning, and slowly go into the deeper details of your product.
Here’s a good list to check off:
Take advantage of character limits
Write 5 descriptive, impactful bullet points
Search for the most relevant keywords
Make sure the keywords flow naturally within your Amazon content
Keep the most important information in the beginning
Localize Your Content
Many Amazon sellers miss this point. You have the advantage by being aware of it!
In order to localize your content properly, consider the way that people speak in your geographic location. For example, certain English words in Canada have a different spelling from USA English or British English. Consider this when you’re writing your copy.
If you are selling to a non-English speaking demographic, be sure to get your Amazon content properly translated so that your target audience feels valued.
Follow Amazon Photography Standards
There is a shocking number of Amazon sellers who neglect this very basic principle.
Amazon’s photography standards are not arbitrary rules that are set up to limit content. They are, in fact, there to help you present your products in the best light. This is because Amazon values its reputation as a shopping platform and doesn’t want its customers to have a subpar experience.
For example, Amazon insists that all hero images be against a white background to help accentuate the product and remove distractions. It’s also valuable to make sure your product takes up approximately 85% of your image’s frame.
Here’s a good checklist to consider:
Make sure your hero image is on a pure white background
Avoid text in your main images
Make sure your product takes up approximately 85% of the image’s frame
Add several product images so your customers can view it from different angles
Try to add in a lifestyle image which shows how your product can be used
Keep Your Amazon Content Consistent
Amazon’s search algorithm is always optimizing its product pages to make things convenient for customers. There’s no doubt that it’s useful to change your content once in a while to ensure it’s at its best, but this can easily become overkill.
It’s best to keep your content consistent as much as possible so that Amazon doesn’t continue to re-index your page. Whenever you update your content, Amazon’s search algorithm could cause your organic ranking to drop.
Some Amazon sellers will change their Amazon content to suit a particular season, but if this is not quickly adjusted once the season is over, it will look very irrelevant. It’s best to avoid these kinds of changes in general.
Study Your Competitors
Many Amazon sellers focus in on their own product and create the content from scratch. This is great in the sense that it helps them form the identity of their brand and product. However, it’s a tragedy in the sense that other wildly successful Amazon sellers may have something to teach them about how to sell more!
The fact is, if an Amazon seller is selling tons of units and getting loads of reviews, they are doing something right. It’s worth it to look over your competitors’ content and to ensure that your content reaches those standards or goes beyond them.
Another way you can use competitors’ Amazon content for inspiration is to see what their customers are saying about them. What do they like about them? What kind of questions do they ask?
Knowing these data points can help you craft a much more relevant and eventually more successful product listing.
Remember this checklist:
Review your competitors’ content to see what stands out
Consider the most successful sellers as a standard for content
Conclusion
Optimizing your Amazon content is one of the best ways for you to improve your sales and brand image. While there are hundreds of things you could do to optimize your Amazon content, following the 5 simple ways outlined in this article will put you ahead of most competitors.
What other tips do you have for Amazon content?
Drop them in the comments below! 
