What is 3d Rendering?

Written by

Alejandro Grover

Written by

Alejandro Grover

Are first impressions everything? Not always, but for online shoppers, first impressions ARE everything. The hero shot for your product is essentially a freezeframe that dictates whether a shopper chooses to click or scroll. If you have a product-based business, then 3d renders are a must for you to stand out. What is 3d rendering? We’ll explain that here

What is 3d Rendering?

3d rendering involves producing a 2d digital image of a 3d physical object with software.

Here’s an extremely simplified version of the process:


  1. Model the scene and subject

  2. Set up some powerful lights

  3. Capture/render the image

One of the best ways to understand 3 rendering is to look at some examples; here are a few:

Click here to see more examples.

Tell Me More About 3d Rendering

The 3d render process adapts the visual aesthetic of any object and forms a 3d image of it. These images provide much more detail and flexibility to demonstrate the features of an object. A 3d artist will add lights, camera shots, and textures to produce a larger than life image. The 3d software will then take all the detailed information and visuals captured and render it all into a 2d image that’s rotatable in all directions.


3d renders are common in the following applications:


  • High-end products

  • Video games

  • Animations

  • Prototypes

  • Architecture

  • Virtual reality

  • Films

  • Engineering

  • Simulations

However, the technology is available to create a 3d render of pretty much anything you could imagine. This is the simplest explanation, but we have some more cool stuff to tell you about it.


Click Here for 3d Rendering Services

From Physical Object to Virtual

Curious about the big picture? Care to know how the process in more detail? Here’s how it goes.

What is the Client’s Vision?

As 3d render artists, this is the first thing we need to understand clearly. Once the artist or art director really gets to the bottom of what you’re trying to achieve with the image, they’ll be far better equipped to deliver the exact result you’re looking for. 


A 3d artist will use sketches, plans, and any reference images that you provide to start visualizing the look and feel. The camera and lighting setup may be different for each client’s desired final product. 

3d Modeling Software

Specialized 3d modeling software is used by the artist to produce a digital model. It is essentially laying the foundation. There are various types of 3d rendering software, and each one has its own pros and cons. You often get what you paid for, but there is some limited software available for free. 


This stage is about adding depth and detail to the 3d rendering. The 3d artist achieves this by applying high-resolution images as a layer on top of the model. During this stage, the artist also adjusts several material settings that alter the texture. This can make an image look more glossy or more matte, depending on the client’s desires. 


The artist will also adjust the softness of certain surfaces as well as various other parameters as needed. 

Let There Be Light

Not only does the subject have to be perfectly lit for the photos before the render begins, but the artist will also have to recreate photo-realistic lighting to match it. This often underestimated step can make the difference between a high-quality, realistic 3d render or a terribly artificial-looking wannabe 3d render.

The Render Process

After all of the steps above are completed, the 3d rendering software takes all of those images, plans, and settings, and generates a 2d image. 


How long the render will take depends on the complexity of the scene as well as the quality standard that is expected by the client. It could take half a second or a few days. 

Getting It Right

Once this process is complete, we’ve got ourselves a beautiful 3d render ready to be reviewed by the client. It’s also ready to be torn apart by the client if they aren’t happy with it! The goal is to get it right. 


The artist will make the requested revisions until the ideal image has been captured. 

Ready to Go 

Finally, the agreed-upon image is delivered to the client. The images will be provided in whichever format and size the client wants. Most clients request jpg files for easy online uploading, but higher definition files are available. 


Click here to discover our 3d rendering services!


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