3d Rendering vs Product Photography

Written by

Alejandro Grover

Written by

Alejandro Grover

If you sell products, this is your lucky day. We’re going to show you how 3d rendering services can eliminate the need for product photography. 

Click here to read “What is 3d rendering?”

Why 3d Rendering vs Photography? 

3d rendering

Photography is a lot more expensive than it seems at first glance. Firstly, you have to find yourself a good photographer, and that alone can be a mission. They won’t be cheap either. 

Secondly, not only do you have to pay the photographer to shoot your product, but you also have to pay for the time it takes for them to set up, get the right lighting, and capture the image. 

Done?

Nope!

Post-production time. After all the shots are taken, either the photographer or someone else you pay has to fix the levels, get rid of blemishes, and clean up the photos so they’re ready for presentation. 

Okay, let’s say that wasn’t so bad. What if a new product is added? Perhaps you create an alternative version of the same product or you need to update the label. Trying to get the same camera settings, same lighting, and capture the right image can be a nightmare. 

With product photography, you’ll have to go through this entire process again for your new product or label. 

3d rendering 3d render

Photos are of Blowfish Tequila.

Read “10 Healthy Morning Routines for Success”

What’s so Great About 3d Rendering?

It saves you time, money, and unnecessary headaches. 

We can model your product and create print-ready renders that are indistinguishable from actual photos. Is that an exaggeration? Check out the two photos below. Which one do you think is rendered, and which one do you think is real photography?

Which one did you pick? Is the first one a real photo or is the second one a real photo? Okay, we played a dirty game; they’re both 3d renders. 

Click here to see more.

So how do 3d renders solve the problems we discussed with photography?

Here’s a quick overview:

  • Retouching: Not necessary! 3d render visuals are designed exactly the way you want them to look, so you literally skip the post-production process. 
  • Lighting: Anyone who’s taken part in product photography knows how exact the lighting has to be to get that winning product photo. With 3d renders, we digitally create natural-looking light effortlessly. 
  • More Than a Photoshoot: A photoshoot is over when it’s over, but a 3d render can be easily changed at any time. You can do any angle or alternate version of the render you want. 
  • Production Time: The turnaround time is simply much faster than the process of photography and post-production. This will help you get your product to market quicker.
  • Marketing: Your ability to manipulate and edit your 3d renders means you can customize it for any number of marketing materials. You can even give partners and clients a preview of your upcoming product before it’s in full production. 

Click here to check out our 3d rendering services.

What do you think? Are 3d renders actually a good replacement for photography? Let us know in the comments below 👇

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