How to Unlock Amazon Premium A+ Content

Written by

Daniel Martin

A+ Brand Story Example: Craft a Compelling Narrative.

Written by

Daniel Martin

Did you know that Amazon Premium A+ Content can increase your sales by 20%? In this blog, we’ll journey through the world of Amazon Premium A+ Content, what it is, who’s eligible for it, and, most importantly, how you can unlock it. Whether you’re a graphic designer, art director, creative director, marketing director, or entrepreneur working for a Consumer Packaged Goods (CPG) brand, this guide is your key to Amazon success.

Table of Contents

The Significance of Amazon Premium A+ Content

Before we delve into the intricacies of unlocking Amazon Premium A+ Content, let’s first understand why it holds such significance in the Amazon ecosystem. In Amazon’s bustling marketplace, where countless products compete for attention, having a unique edge is paramount. Amazon Premium A+ Content is that edge. It’s the enticing packaging that draws you to a product on a store shelf. This premium content transforms mundane product listings into captivating, informative, and persuasive showcases that beckon customers.

What is Amazon Premium A+ Content?

Amazon Premium A+ Content is your secret sauce, an enhanced product listing feature that supercharges your product pages. It allows you to weave in rich media elements, such as top-notch images, detailed descriptions, and interactive content. The result? Customers enjoy a shopping experience that’s not just informative but immersive.

Key Features and Benefits

  • High-Quality Images: With Amazon Premium A+ Content, you have the canvas to showcase your products with stunning high-resolution images. These images meticulously highlight your product’s unique features, textures, and benefits. The result? Customers get an up-close and personal look at what you have to offer.
  • Detailed Descriptions: Embrace the freedom to provide in-depth product descriptions. Explain how your product swoops in to solve problems or fulfill needs. This clarity is your secret weapon; it empowers customers to make informed purchasing decisions.
  • Interactive Elements: Premium A+ Content empowers you to add interactive modules. Think comparison charts and videos. These dynamic features offer customers an engaging, hands-on way to explore your products.

Eligibility for Amazon Premium A+ Content

Gaining access to Premium A+ Content isn’t automatic, but it’s absolutely achievable. Here’s what you need to know:

  • A+ Brand Story Publication: Your brand’s journey deserves to be told. You’ll need an A+ Brand Story published, a chance to narrate your brand’s story and values, forging a deeper connection with your audience.
  • Minimum Project Submissions: To unlock Amazon Premium A+ Content, you’ll need to submit a minimum number of projects. The exact count may vary depending on your product category and region.

Regional Variations in Eligibility

Keep in mind that eligibility criteria can vary by region and product category. Ensure you’re well-versed in Amazon’s guidelines, specific to your geographical area.

How to Unlock Amazon Premium A+ Content

Now that you meet the eligibility criteria, it’s time to embark on the journey to unlocking Amazon Premium A+ Content. Follow this step-by-step guide, and you’ll be well on your way:

amazon instructions

Step 1: Create your Brand Story and submit it to all of your ASINs.

adding background images for amazon brand story

Your expedition begins with crafting a compelling A+ Brand Story. This isn’t just storytelling; it’s storytelling with a purpose. Your Brand Story should not only echo your brand’s identity but also resonate with your target audience. This is your chance to create a lasting impression.

brand story components in Figma

Design a desktop (1464 x625px) and mobile (463 x 625px) background for your brand story in software like Figma, or Adobe Illustrator. Include any custom modules (362 x 453px) you would like to add. You can learn about all of the different modules

Step 2: Submit Basic A+ Content to 15 ASINs

Your expedition begins with crafting a compelling A+ Brand Story. This isn’t just storytelling; it’s storytelling with a purpose. Your Brand Story should not only echo your brand’s identity but also resonate with your target audience. This is your chance to create a lasting impression.

Design a desktop and mobile background for your brand story in software like Figma, or Adobe Illustrator. 

Once your Brand Story is in place, your next stop is meeting the minimum project submission requirements. This step is pivotal on your path to Premium A+ Content. You must submit standard A+ content to at least 15 ASINs, and get them approved within the last 12 months. If you have less than 15 products, you can still qualify, you just need to submit standard A+ content to all of your published listings.

step-by-step guide to creating A+ Content

Project Creation: Your journey begins with creating high-quality A+ Content projects. Each project should serve as a showcase for your products, presenting them in an engaging and informative manner. Make full use of available tools and templates to ensure your content aligns with Amazon’s guidelines.

Screenshot showcasing a sample A+ Brand Story

Quantity Matters: Keep a keen eye on the specific quantity of projects required for eligibility within your product category and region. Amazon’s requirements can vary, so pay close attention to the exact number necessary for your brand to qualify.

Consistency is Key: Maintain a consistent thread across all your projects. Your A+ Content should reflect your brand’s identity and convey a cohesive message. This consistency not only meets Amazon’s criteria but also strengthens your brand recognition.

Example showcasing well-optimized A+ Content with high-quality images and detailed descriptions

Quality Assurance: Before you submit your projects, it’s crucial to conduct a thorough quality check. Ensure that your content is error-free, visually appealing, and aligns seamlessly with Amazon’s content policies. After all, quality content shines a positive light on your brand.

Comparison demonstrating product listings with and without Premium A+ Content

Submission Process: When you’ve perfected your projects, submit them through Amazon’s designated channels. Be prepared to provide all necessary documentation and information in alignment with Amazon’s requirements.

By following these steps and referring to the recommended images throughout your journey, you’re well on your way to fulfilling the minimum project submission criteria and unlocking the vast potential of Amazon Premium A+ Content.

Conclusion

Amazon Premium A+ Content is your golden ticket to standing out in the fiercely competitive Amazon marketplace. It elevates your product listings, captivates customers, and ultimately drives sales. Here at Revision, we specialize in 3D product renderings and graphic design. We’re equipped with the expertise needed to help CPG brands thrive on Amazon and other e-commerce platforms. Whether you’re a graphic designer, art director, creative director, marketing director, or entrepreneur, we’re here to assist you in crafting captivating Premium A+ Content that leaves a lasting impression.

Free up your time by outsourcing to Revision

At Revision, we’re not just about design; we’re about empowering you to focus on what you do best. Our team of experts can handle analytics, design, copywriting, 3D renders, photography, and development. By outsourcing to us, you’ll unlock more time for strategic thinking and business growth.

Ready to take your business sales to new heights? Connect with Revision today, and let’s embark on a journey of design excellence together.

And, as always, we invite you to share your thoughts, ideas, and questions in the comments section below. Your insights contribute to our community of learning and growth.

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